The global corporation Coca Cola was the main sponsor of CineEurope 2015, the PAN-European convention for movie theater operators and film distributors. Coca Cola was on deck with an extensive lounge on the exhibition grounds which was the main meeting point for all visitors.
The Coca Cola booth showcased how modern, multiplexes are capturing the interest of moviegoers right at the main door with powerful digital signage solutions. State-of-the-art digital technology is not just being used in the actual theaters, but digital screen solutions are also being used for directions, ticket information, film promotion, menu displays and entertainment outside of the theaters.
In order to equip the imaginary, multiplex in a trendsetting way, Coca Cola was looking for partners who could turn the various areas into a multimedia experience using innovative digital signage solutions.
Coca Cola Lounge – Meeting Point for CineEurope
In order to meet the complex requirements, Littlebit Technology teamed up with YCD Multimedia, NEC Display Solutions and Intel for the project. Littlebit Technology has had good experience in the past with each of these reputable manufacturers in realizing projects.
With Concept in Hand
Together with Coca Cola’s marketing agency and the contracted booth constructor, the companies drew up a plan for authentically presenting digital signage solutions in movie theaters:
- Directions to the individual theaters
- Program and pricing information at the ticket desk
- Digital movie posters
- Large format video screens for presenting trailers
- Food and beverages on offer in the restaurant
- Till displays in the restaurant for additional sales
Suitable signage solutions for movie theaters came alive for movie theater operators. We took on the role of project management and overall coordination.
For the impressive event, NEC Display Solutions provided around 60 devices from its wide range of high quality displays and projectors. LCD displays measuring 46 – 80 inches were used and equipped in part with human sensors in order for the screen content to react to movements of visitors.
From our own computer line, axxiv, produced in-house, we designed suitable players which invisibly supplied the displays with animated content. Since the players are often found in a small space, we mainly used mini PCs based on Intel’s NUC (next unit of computing).
YCD Multimedia, the renowned digital media software specialist contributed the software licenses for the project and prepared the whole content for the trade show.