Effective marketing tool: Digital signage at the POS (point of sale)
Two top arguments that will win your customers over:
The multi-dimensional shopping experience
Digital signage displays provide valuable additional information – such as application videos – or draw attention to attractive promotional offers, and the customer clearly perceives this as added value. They help the customer to make their purchase decision.
Through online shopping, consumers are used to finding a wealth of information about each and every product nowadays. Often, filtering the relevant aspects from the huge pool of information can be a real
challenge. In the shop, digital signage selectively combines the most important information with haptic perception, scent or personal contact. This makes the shopping experience more intense for the consumer.
If the customer has to wait in the queue at the check-out for a little while, they will feel that this time passes far more quickly if they are entertained with successful adverts.
One display – many advertising screens
The analogue variants of display solutions at the point of sale are cardboard stands, posters, danglers and the like. It is only natural that the space for such advertising is limited in any shop. How often are these conventional advertising materials replaced by new campaigns? Digital marketing media have an astonishing advantage in this regard, because they make use of a space, and the content displayed can be planned freely to suit the time in question. Countless short-term advertising screens are available as a result of this. Both the costs for printed advertising materials and waste are eliminated. The shop owner can sell the advertising screens to their producers or suppliers.
Make sure your customers’ experience with digital advertising at the point of sale is a good one with the digital signage kit.
Digital Signage Kit